I want to see results when I take action. I also want that if I am socially involved. I look for opportunities that make things change/move.
"We have a problem and we are going to solve it. (...) If you focus on the impact of your solution, you can go further and scale it up. (...) The impact is important, measure it if possible, but also correct it if it does not go as it should."
"If the product is good, the impact will follow later. We say: our cof-fee is the most important thing, then our target group. We want to be honest about that. (...) But I also want to show that with this approach, you can create social impact."
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